AAF West Michigan

An advertising organization for people of all disciplines and career levels.
  • We worked our tails off.

    For the American Advertising Federation of West Michigan's (AAFWM) annual American Advertising Award show, we created an integrated campaign. This used a mix of social media, print collateral, digital outdoor, and guerilla tactics–such as rawhide bones, dog bowl, and fire hydrants–to encourage agencies to enter their work and earn the place of top dog. In the end, entries were up from the previous year and event attendance increased over 50%.

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