COVID-19 Response

Our national and local reaction to the global pandemic.

Amid the growing pandemic, our agency worked overtime on a campaign to both connect viewers and motivate them to follow guidelines for social distancing. The national digital billboard and social media campaign highlights community and citizenship during this universal time of uncertainty.

Locally, the campaign took on a regional sentiment targeting essential workers on their commute. Using the hashtag #STRONGR, the design is both a rallying cry and a thank you to those on the front lines in Grand Rapids.

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