Guiding Light

Helping men find their way back from addiction and homelessness through faith, recovery and work.
  • We're not a mission. We're on one.

    Through the "guiding light of God" Guiding Light of Grand Rapids focuses on finding job placement and temporary housing to men who are clean, sober and willing. ECP helped in a rebranding campaign to bring awareness and clarity to their organization within the community with skillful media placement, specialized strategy and some signature extra.

    Through annual giving campaigns focused on traditional media—broadcast television, radio and out of home—year-over-year during our partnership Guiding Light has seen increased donations, most significantly online.
Radio
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Guiding Light Holiday 2020 :30
Guiding Light Out of Home Matthew
The account of Mark gets a new chapter
A job and an address gives Isaiah a new vision
Guiding Light Out of Home Joseph
Guiding Light Shovel
Guiding Light Behind OOH
The Light Post Guding Light
Guiding Light Jeep
Guiding Light Speaker
Radio
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Guiding Light 30
Radio
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Guiding Light 30 Summer
Guiding Light Postcard
Guiding Light Off The Street Poster