We're not a mission.
We're on one.
Through the "guiding light of God" Guiding Light of Grand Rapids focuses on finding job placement and temporary housing to men who are clean, sober and willing. ECP helped in a rebranding campaign to bring awareness and clarity to their organization within the community with skillful media placement, specialized strategy and some signature extra.
Through annual giving campaigns focused on traditional media—broadcast television, radio and out of home—year-over-year during our partnership Guiding Light has seen increased donations, most significantly online.