We've all got skin in the game

For MSU College of Human Medicine's Gran Fondo, our tactics had to be spot on. In the last six years, we've promoted this bicycling event with memorable graphics, engaging outdoor, and creative guerilla marketing that had riders ready to Fondo. Each event has brought in thousands of cyclists from around the country, has raised hundreds of thousands of dollars for skin cancer research at MSU, and has become one of the top Gran Fondos in the nation.