Michigan State University

One of the nation's leading universities, tackling some of the world’s toughest problems.
  • Spartans Will.

    Working with the communications department to extend the "Spartans Will" message on campus and beyond, we've created banners, street signs and other nontraditional advertising for the school's new battle cry. These tactics put the message directly in front of their audience of students, faculty, alumni and supporters. The grassroots efforts accounted for thousands of social media posts, mentions and engagements across the Spartan nation.
Spartans Will Trash Can

Research and discovery-driven messaging.

Visitors to East Lansing saw branded messaging on billboards, the Spartan Stadium, elevator wraps, bench and trash can graphics, and selfie spots in the most photographic places around campus.

Spartans Will. Call.
Spartan Stadium Helmets Guerrilla Marketing