The National Association of Theatre Owners (NATO) called on ECP to develop a campaign to increase theater attendance. What was ECP's response? "Let's go." It consisted of web, radio, outdoor, on-premise displays, in-theater trailers and other untraditional tactics. ECP secured permission from major film studios to utilize footage from upcoming releases, allowing us to seamlessly tie this campaign with the biggest movie releases of summer 2014.
Theatrical one sheets inspired viewers to enter a new world at their local movie theater.
Father and Son: 30