The ROWE Downtown

A one-of-a-kind experience for those who want to live in the heart of Grand Rapids.

Within reach of everything our city has to offer.

ECP partnered with CDW Real Estate, one of Grand Rapids’ largest development firms, to breathe new life into this mixed-used development. This landmark address features upscale condos, apartments, retail spaces, and the newly opened Atwater Brewery. ECP created the brand, signage, website, sales materials, and collateral to show off and promote the new digs.

The Rowe Exterior Logo and Signage
The Rowe Lobby Signage
The Rowe Infographic