West Michigan Whitecaps

A home run campaign for this Detroit Tigers minor league affiliate baseball team
  • A Tide & True Tradition

    We are having a ball partnering with local minor league baseball team, the West Michigan Whitecaps, to reimagine their brand for the 2019 season. We created a simple illustrated campaign that is becoming a big hit with fans inside and outside the ballpark. Tactics include outdoor, digital web banner ads, special promo web pages, OOH, various print, social media, video, transit, guerrilla and more.